301 Redirects in Magento

If you are migrating your Ecommerce store to Magento framework based site, then it’s required to perform 301 redirect to transfer your old URL pages to new site. If your old site pages have been indexed by Google, then 301 Permanent redirect is the best solution.


An easy and best way to create 301 Redirects in Magento is by using Magento’s URL Rewrite Management. To create 301 Redirects with magento, you need to follow these steps.


  • Navigate to Catalog > URL Rewrite Management
  • Click the “Add Urlrewrite” button
  • Select “Custom” from the “Create Urlrewrite” drop-down menu
  • The “Urlrewrite Information” form would be completed thusly:

    ID Path: old-url.html

    Request Path: old-url.html

    Target Path: http://www.domain.com/new-url.html

    Redirect: Permanent (301)

    Here targeted path would be new URL where you want to redirect old site pages.